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Posted: 16-Aug-24
Location: Phoenix, Arizona
Type: Full Time
Salary: Open
Categories:
Internal Number: 862141
Position Summary
As a key member of Phoenix Children’s Marketing team, the Senior Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s medial specialties, facilities, physicians and other providers, as well as other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. Reporting to the Director of Marketing, this individual plays a key role in contributing to a consumer-focused, data-driven marketing approach at Phoenix Children`s. This team member develops and executes strategic marketing plans, ad campaigns and other marketing initiatives to increase revenue and profitability, while increasing brand awareness, perception, engagement and loyalty to the organization.
Education
- Bachelor?s degree in Marketing, Business or closely related field (Required)
Experience
- Eight (8) or more years experience in the field of marketing, advertising, communications or public relations capacity. (Required)
- Proven experience in tracking, analyzing and reporting advertising campaign performance. (Required)
- Proven experience developing integrated marketing plans and campaigns, both digital and traditional marketing. (Required)
Special Skills
- Strong project management, multitasking, and decision-making skills. (Required)
- Problem-solver and ability to thrive in a fast-paced environment. (Required)
- Intra- and interdepartmental relationship builder; team player. (Required)
- Excellent written and verbal communication skills. (Required)
- Demonstrates commitment to the highest standard of ethical and professional conduct. (Required)