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Rare and exciting opportunity to join MSK! As Senior Director, Media Relations you will be responsible for managing the reputation and image of the organization with external media constituencies. This includes the development and activation of MSK's media relations strategy, policies, and setting priorities.
Additionally, you will serve as the leader of MSK's media relations team, and be responsible for the development and activation of external communication strategies for all of Memorial Hospital and Sloan Kettering Institute and the large business and patient care and research functions within. The Senior Director will serve as a key member of the leadership team, and act on behalf of the Executive Vice President, Chief Marketing & Communication Officer.
Strategic Communications Planning and Assessment
Regularly interacts with executive-level management and leadership to create communications that support MSK's goals, priorities and areas of differentiation while ensuring alignment across all communications channels.
Conceive and oversee implementation of communications strategies and messaging for a wide range of MSK programs and initiatives including top-level recruits, major new facility openings, novel programs and services, and new partnerships.
Establish and share metrics that assess impact of MSK's media relations program, including key performance indicators and competitive analysis.
Media relations and Reputation Management and Crisis Communications
Lead MSK's media relations program; provide supervision and direction to members of the media team; set priorities for team members for identification of story ideas, proactive media efforts, and management of media interactions.
Maintain excellent working relationships with MSK leadership, clinicians and research staff; serve as a trusted communications adviser.
Utilizes in-depth knowledge of the media - how the field is changing, new media channels and media influencers. Serve as a trusted source of accurate information about science, medicine and health policy topics.
Learns and applies in-depth knowledge of MSK, institutional priorities, and confidential information to ensure that relevant information is shared appropriately and cross-functionally.
Issues Counsel - identify issues that could affect MSK and lead fact-finding and communications strategies that could be deployed quickly and easily.
Manage multiple, ongoing and highly visible public relations activities; oversees outside PR agencies and PR consultants; management of media relations budget.
Develop crisis communication strategy and response. Serve in a leadership position in crisis communications and preparedness; and/or as liaison to the media in the event of a crisis.
Have keen understanding of issues that could affect MSK, from policy changes, to regulations to media coverage of other competitors. Understand and anticipate how to MSK may play a role in these issues and prepare communications plans accordingly. This includes getting the attention of senior leadership on important or controversial issues in a timely manner.
Direct and guide others in the development of external communications efforts aimed at supporting the MSK Brand.
Oversee development of effective external communications materials, including communications plans, press releases, messaging documents and statements, as well as video assets.
Ensure that all materials meet MSK's high standards for accuracy and alignment with brand guidelines.
Media Education and Training
Establish strategy, goals and program to ensure that MSK leadership is well positioned to work with members of the media and able to convey their messages effectively.
Prepare and coach physicians, executive leaders, for media interview and appearances.
Plan and implement 5-10 formal media training sessions for specific MSK staff each year; identify and implement programs for wider audiences as well.
Identify and manage outside consultants to conduct media training, including fiscal and budget oversight of such activities.
Oversees Public Relations and Policies and Procedures
Develop and/or manage MSK and departmental policies related to media interactions, patient confidentiality, appropriate patient consent, use of name, and filming and photography at MSK locations.
Advise MSK leadership as appropriate on external requests and/or endorsements; work with compliance and other internal departments to vet requests as appropriate.
Ensure that media relations practices and policies--including those that involve filming--are well aligned with current guidance on protecting patient privacy (including requirements under HIPPA).
Identify policy changes as needed.
Serve as spokesperson and on-call
Available to work outside normal business hours and share "on-call" responsibilities to provide 24/7 access to reporters.
Speaks on behalf of the organization as a whole and creates communications on behalf of MSK senior leaders for external and internal distribution.
10+ years experience managing an active and successful media relations program of an academic medical center or similar high-profile organization utilizing reputation management best practices.
Proven success leading and mentoring teams.
Experience in crisis communications, serving as institutional spokesperson, fostering excellent relationships with top-tier media.
Understanding of the necessity and value of accuracy and attention to detail; ability to process information with high levels of accuracy.
Knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment.
Strong understanding of the technology and innovation trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply this knowledge appropriately to diverse situations.
Expertise in a variety of formats, styles, and techniques for developing and reviewing communications materials.
Please note this is a hybrid role and requires flexibility to be onsite at MSK facilities in NYC or elsewhere in our catchment area.
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Pay Range: $190,500.00-$323,700.00
Please click to learn more about MSK's compensation philosophy.
MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes. For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.