JOB SUMMARY

• The Brand Manager grows and consistently maintains the BSWH master brand across all markets, channels and geographies.
  • This person supports service lines, hospitals, clinics, clinical departments, joint venture partners and special leadership projects across both NTX and CTX regions.
  • This individual also assists the System Director of Consumer Relationship Marketing in developing the annual marketing plan and budgets for BSWH and its sub-brands.
• The Brand Manager owns all brand standards, manages and trains creative resources and deploys appropriate marketing tools to effectively translate the brand across all media.
  • He/she provides creative input on advertising, promotions and programs, and manages both internal and external creative resources to ensure brand standards are met.
  • He/she ensures that the brand strategy is deployed uniformly and consistently in order to reinforce brand voice and increase brand loyalty.
• This person manages critical vendor relationships, including printing companies, signage vendors, custom content publishers and project management firms, to provide cost savings based on volume and process changes he/she identifies.
• The Brand Manager develops the creative strategy using feedback from customers, service line leaders, vendors, marketing management and market research studies to guide actions.
• The Brand Manager works with the market research team to ensure that advertising campaigns are thoroughly tested with the appropriate target audience.

ESSENTIAL FUNCTIONS OF THE ROLE

• Grows and consistently maintains the BSWH master brand across all markets, channels and geographies. This person supports service lines, hospitals, clinics, clinical departments, joint venture partners and special leadership projects across both NTX and CTX.
  • 40% of Time
• Manages and trains creative resources and deploys appropriate marketing tools to effectively translate the brand across all media. Provides essential creative input on advertising, promotions and programs, and manages both internal and external creative resources to ensure brand standards are met.
  • 20% of Time

KEY SUCCESS FACTORS

• Manages critical vendor relationships, including printing companies, signage vendors, custom content publishers and project management firms, to provide cost savings based on volume and process changes he/she identifies.
  • 20% of Time
• Works with market research to ensure that advertising campaigns are thoroughly tested with the appropriate target audience. Extends the creative strategy using feedback from customers, service line leaders, vendors, management and market research studies to guide actions.
  • 15% of Time
• Assists in developing the annual marketing plan and budgets for BSHW and its sub-brands.
  • 5% of Time

BENEFITS

Our competitive benefits package includes the following
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level
 

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About Baylor Scott & White Health

Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!

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