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Posted: 18-Jan-23
Location: DALLAS, Texas
Salary: Open
Categories:
Internal Number: 22021697
Background:
The healthcare industry faces many problems – and affordability, substandard customer service and inconsistency in care quality. Governments and employers struggle with paying for health coverage and, in turn, have shifted more of the financial burden of care to consumers, who are equally unprepared to afford it. The healthcare industry is not designed around the consumer needs, leading to a subpar service experience that has eroded trust with them. Despite encouraging improvements in treatment innovation, the delivery of care is inconsistent, resulting in variations in the quality of care that further compound these problems. We must reimagine a system that is built around the needs of the people we serve with high-value solutions to these pain points.
Baylor Scott & White Health (BSWH) is building a consumer-focused strategy to solve these problems. We are innovating products and services as a part of a new Consumer Products business, an internal startup within the health system. The team will innovate and develop new products and market them to consumers through multiple channels. Our initial products will focus on: coaching for chronic illness, navigation, urgent care, and centers of excellence for specialty care.
The Consumer Products business is comprised of three groups – Strategy, Product and Customers. We are looking for people to join this exciting new team who are passionate problem solvers that want to develop a new paradigm to transform how consumers are served.
Position Summary:
The Senior Manager, Product Line is part of the product group of the Consumer Products business, reporting to the Head of Product Management. The Senior Manager will be responsible for 1-2 of the four product verticals. The Senior Manager will own individual products from ideation to commercialization, manage the product roadmap, own bringing key features to market, and drive product documentation and go-to-market planning. This is an exciting opportunity to be part of an innovative team that is changing the status quo in how a healthcare provider goes to market and provides an environment that stimulates professional growth.
Responsibilities:
- Manage product roadmap that aligns with BSWH strategy and organizational objectives
- Build product vertical’s problem statement and use cases, including buyer and user personas
- Assess potential external partners in terms of their track record, current capabilities, and long-term outlook
- Lead addressable market assessment and sizing, as well as inventory the competitive landscape
- Ensure scalability of products across BSWH enterprise
- Lead the product development process
- Convert business requirements into technical development requirements
- Continuously assess for process improvements and problems that need solving to optimize operations and financial performance
- Effectively communicate and work with internal stakeholders (e.g. engineering, operations, finance) to understand use cases, assess costs and feasibility, and align product development with BSWH objectives
- Enforce standards and manage relationships with external vendors to define success and drive results
- Collaborate with customer relationship counterparts to bring in the voice of the customer and ongoing strategy into the product delivery
- Create plan to collect market intelligence to help identify areas for enhancements until product reaches maturity
- Drive the business plan in line with market conditions
- Collaborate with Head of Product Management to create business cases, leveraging a multi-year financial model that includes sales forecasts and margin forecasts
- Manage resources appropriately throughout product development cycles to optimize costs
- Leverage analytics in pricing strategy decision-making
- Plan product go-to-market strategies pertaining to their product line
- Collaborate with customer relationship and marketing teams to finalize creative branding and maintain innovative promotion strategies
- Assess and determine promotion channels and develop campaigns by channel to reach customers
- Lead monitoring and analytics of product performance and competitive environment to develop and refine go-to-market strategy
- Develop customer implementation plan and train implementation team to successfully launch and implement products
Ideal Candidates Will Possess the Following:
- 5-10 years of professional experience in healthcare product management
- Experience bringing solutions to the market within a product development framework
- Experience managing through change
- Experience in startup culture
- Experience assessing and managing vendors
- Keen understanding of incumbent stakeholders (e.g. employers and health plans) and their needs
- Bachelor’s degree in STEM or related field
- Master of Business Administration or Product Development
- Strong ties to the Dallas, Austin, or Houston communities
Benefits
Our competitive benefits package includes the following
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level
#LIBSWH
Minimum Qualifications
- Education: Bachelor’s or Equivalent Experience
- Experience: 7 year of Experience