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Director of Digital Engagement
The Director, Digital Engagement in Marketing Communications is responsible for developing and implementing an industry-leading, user-centric digital front door strategy for RUSH. The primary focus is on the early stages of the user journey: driving engagement, encouraging conversions, and creating and nurturing relationships. The director oversees the digital project portfolio within the Digital and Web Strategy team in Marketing Communications, which involves work on RUSH's existing properties (rush.edu, rushu.rush.edu, and My Rush mobile app) and emerging properties and platforms. In managing this portfolio, the director plays a lead role in identifying, prioritizing, and driving high-impact digital front door projects that advance RUSH strategic priorities, strengthen the RUS
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