All the benefits and perks you need for you and your family:

• Benefits from Day One
• Paid Days Off from Day One
• Whole Person Wellbeing Resources
• Mental Health Resources and Support

Our promise to you:

Joining Texas Health Huguley - AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. Texas Health Huguley - AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Texas Health Huguley- operates as a joint venture between Texas Health Resources and AdventHealth.

Schedule: Full Time - Exempt

Shift: Day Shift

Location: 11801 South Fwy., Burleson, TX  76028

The community you’ll be caring for:

• Our care for patients extend to the spiritual level by praying with patients and families and providing on call, 24 hours, 7 days a week Chaplains for spiritual support.

• Award winning facility and departments including “Great Place to Work” by Becker’s Hospital Review and Gallup.
• Work with the latest technology and top experts including “Daisy Award” recipients while on our journey to Magnet status and Pathways designated.
• Designated Emergency Center of Excellence recognizing our facility as a high-performing emergency department
• Located about 10 minutes from downtown Fort Worth and near TCU in the award-winning school district, Burleson ISD which also provides a low-cost of living.  

The role you’ll contribute:

The Director of Marketing is responsible for positioning the north market of the Southwest Region of Advent Health for success by developing community and internal marketing plans that drive business to the organization. It is his/her responsibility to work closely with the executive team to determine business goals and continually assess ROI to ensure organizational objectives are met.

The Director of Marketing drives advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the network’s branded services. This position oversees all aspects of brand positioning, messaging, design and creative execution as well as the creation, production and approval of all marketing programs and internal/external communication strategies. The Director of Marketing oversees adherence to brand design standards while ensuring a consistent image in the community. In addition, this position ensures advertising strategies are implemented within specified budgets and timeframes.

The Director of Marketing also oversees internal communications to ensure the hospital staff is well-versed on all key priorities as necessary. This role requires a significant time commitment with the expectation of this individual being present at a variety of events for the local chambers and community organizations and serving on various Boards.

The marketing team and market based public relations and communications report to this position.

The Director of Marketing actively collaborates with the executive leadership team, hospital and boards; service line leaders, physicians and other key stakeholders. This position requires a creative and progressive thought leader, hands-on relationship builder and influencer with an analytical mindset and the reputation of getting things done.
 

The value you’ll bring to the team:

• Develop a teamwork atmosphere through participative management.
• Supervision of staff communication including, but not limited to staff meetings, job descriptions/responsibilities, individual goals, policy information and planning. Also makes assignments, gives direction for daily activities, conducts routine performance evaluations, adjusts wage level as appropriate and takes disciplinary action as needed.
• Contribute to the development of the integrated consumer business plan by participating in the overall planning process and overseeing the development of the marketing plan.
• Oversee the development and execution of consumer marketing plans for service lines based on priorities set by the executive team. Determine goals, budgets, and continually assess ROI to ensure organizational objectives are met.
• Participate in marketing team’s annual operating budget planning, development and oversight.
• Contract with outside consultants to perform market research studies. Evaluate competitive hospitals/health care services.
• Review, evaluate and oversee the work of internal/external marketing/public relations agencies and graphic artists.
• Stay abreast of current public relations, marketing and health care trends through study and through attendance and participation in selected seminars and conferences.
• Be prepared for any potential crisis communication that may arise.

• Oversee media relations, including crisis communications. Ensure adherence to HIPAA guidelines for film/photograph requests on hospital premises.

• Constantly assess situations that could potentially negatively impact the network and discuss these issues immediately with the Chief Operations Officer.
• Proactively investigate and resolve marketing and communication issues, both internally and externally.
• Positively represent organization at programs and functions to promote the hospital.

• Oversee internal communication strategy. Write letters, speeches, reports, etc. for the Chief Executive Officer as requested.
• Ensure community relations initiatives are delivering maximum exposure for investment.

The expertise and experiences you’ll need to succeed:

Bachelor’s Degree required

At least seven or ten years of Marketing-Related Experience, at least 3-5 in leadership role