Associate Director of Digital and Direct Marketing

Purpose:

Through the exceptional capabilities and caring spirit of its people, Vanderbilt University Medical Center leads in the delivery of exemplary health care, improving the lives of individuals and communities regionally, nationally and internationally. We combine transformative educational programs, compelling scientific discoveries, and distinctive personalized care to achieve this goal.

To consistently achieve excellence in medical science and health care, Vanderbilt University Medical Center Development builds relationships and encourages philanthropic contributions to directly impact today's work and to secure a strong future of service. Enthusiastic and timely support from our philanthropic partners enables the Medical Center as a nonprofit academic medical institution to excel in conducting groundbreaking research, training future leaders and providing compassionate care to patients.

Position Summary:

The Digital and Direct Marketing (DDM) team performs a central role in VUMC Development's donor growth and engagement strategy with emphasis on unrestricted annual funds from donors giving less than $25,000 a year. This team has primary responsibilities for traditional direct mail as well as digital fundraising marketing campaigns.

The Associate Director of Digital and Direct Marketing creates and executes specific donor strategies supporting donor acquisition and retention for Vanderbilt University Medical Center including Vanderbilt Ingram Cancer Center and Monroe Carell Jr. Children's Hospital at Vanderbilt. This position will be responsible for leading fundraising projects for departments across the medical center and will manage VUMC's honorary and memorial giving program.

Primary Responsibilities:

Under the direction of the Director of Digital and Direct Marketing, the Associate Director of Digital and Direct Marketing will:

• Serve as the main point of contact for VUMC's tribute giving program and manage the program's online giving components.
• Provide support and backup for the Director of Digital and Direct Marketing to execute a comprehensive annual plan to acquire, retain and upgrade donors. Assist with content development and data analysis on both digital and direct mail campaigns.
• Manage projects in partnership with major gift officers and departments across the medical center. Create timelines and communicate across teams to ensure projects are completed and align with DDM calendar and guidelines.
• Provide email marketing production support.
• Act as a member of a cross functional team of development and marketing professionals to ensure effective and appropriate integration of content, communications deliverables, and donor outreach
• Participate actively in digital and direct marketing strategic planning.
• Collaboration with colleagues to create and execute an annual operating plan with personal responsibility for a set of tactics and goals.
• Other duties as assigned.

Qualifications:

• Bachelor's Degree (or equivalent experience) (Required)
• 3 years experience (Required)
• 5 years relevant experience preferred.
• Knowledge of digital platforms (peer-to-peer giving, website design, online giving forms, etc.) is preferred.
• Email marketing experience preferred.
• Creative thinking skills and ability to convert new ideas into actionable plans a must.
• Strong project management skills and ability to see the "big picture" for how donor programs and stewardship advances the philanthropic relationship between annual donors and the Medical Center.
• Superb oral and written communication skills.
• Excellent customer-service skills with the ability to speak to donors at all levels.

• Ability to maintain a productive and collaborative working relationship with partners across the Medical Center.
• Experience working with complex data and segmentation.

This is a full-time position.

Evening and weekend work as needed.