Position Summary

As part of the Tenet Strategic Marketing Group (TSMG), the Manager, Web Strategy & Multichannel Marketing will be responsible for efficiently maintaining an essential element of the patient experience: a mobile-first website and related online resources for each of Tenet�s 50 hospital brands.

This key position will lead best-practice web development to drive the optimal performance of approximately 50 large hospital/health care system websites with more than 20,000 web pages, including, but not limited to, hundreds of related marketing campaign landing pages and hundreds of related online tools for activities such as event registration, live webinar display, and health risk assessments. S/he will also be an integral part of the team�s effort to provide excellent service to healthcare marketers on a daily basis, with highly efficient creation, update and analysis of web content as requested.

Reporting to the Web & Multichannel Marketing Director, the Manager, Web Strategy & Multichannel Marketing will work with web team members, multichannel marketing team members, the Tenet IT department, and third-party service providers to identify and execute enhancements in the most cost-efficient and timely way possible. He or she will also champion innovative web and digital solutions to create delightful convenience for our patients, prospective patients and caregivers.

Essential Duties and Responsibilities:

• Code website features and content as needed, and provide advice to developers on web development best practices (Sitefinity Multisite CMS capabilities, HTML, javascript, HTML5)
• Recommend solutions for web IT team to ensure efficient execution of web platform feature updates and integration of third-party tools
• Regularly review and drive updates to web properties to ensure adherence to high standards of quality, ethics, and legal compliance (including HIPAA and ADA)
• Partner with Creative, Content, Marketing Automation and IT functions to make all online and related touchpoints more engaging, higher performing, more efficient â�� taking aggressive advantage of existing tools at hand
• Evaluate and recommend new consumer engagement tools, and manage their security review process (including web, marketing automation, and digital solutions)
• Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including adherence to Tenetâ��s MARS (Marketing Advertising Review System) guidelines
• Ensure seamless, multi-channel user experience and tracking between our marketing assets and web properties
• Maintain a high performing Google Lighthouse score and efficient page speed for all sites
• Provide Google Analytics, related reports, and proactive insights & recommendations on as-needed basis to decision team and hospital marketers
• Manage campaign tracking and related data collection

Administration and Team Management

• Manage vendors and/or junior team members as needed
• Help manage workload for off-shore UI/UX team
• Mentor team members and stakeholders in best practices from tests, analysis and research
• Maintain ticket management and status reporting system efficiently

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Qualifications

Education/Experience

• Bachelorâ��s Degree preferred (ideally in Web Development, Marketing, or Digital Marketing)
• 5 years related experience
• Advanced experience with campaign tracking and UTMs
• At least 2 yearsâ�� experience with Google Analytics and Google Tag Manager, with Google Analytics Individual Qualification (GAIQ) preferred
• Technical understanding of CSS, HTML, HTML5, .Net, JavaScript, jQuery
• Experience with a CMS ,Marketing Automation system, CRM, and social platforms; SiteFinity and Marketo experience preferred
• Fluent knowledge of current SEO practices
• Basic understanding of Adobe Photoshop or image editing software
• Technical understanding of API interfaces and data processing automation preferred. Prefer experience managing digital marketing campaigns and related landing pages
• Prefer experience creating efficient solutions for managing multiple consumer websites

Knowledge, Skills, Abilities

• Strong understanding of web development best practices and ability to ensure those best practices are applied by developers, external partners and stakeholders
• Understanding of best practices in web development, UX, SEO, social media and web analytics
• Strong interest in exploring and applying modern day media platforms and the tools used to engage consumers
• Comfort with ambiguity and working in a large, diffuse, highly matrixed environment
• Passion for creating processes and website systems better, faster, more efficient
• A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics
• Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company
• Capable of organizing and managing complicated projects with numerous stakeholders
• A combination of vision, energy, and leadership with a solid track record of achievement

Personal Attributes

• Authentic- Has deep integrity and holds personal and professional values consistent with Tenetâ��s mission, vision and values
• Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
• Visionary- A forward thinking change agent who takes a long-term view of external industry forces and implications. Is capable of transformative leadership
• Creative - Ability to think strategically while possessing the creative skills to lead innovation
• Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach

Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.

Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.