Develops and manages the implementation of marketing strategies and campaigns that meet institutional business objectives. Develops recommended budgets and effectiveness measures, tracks effectiveness, and oversees projects.
Develops marketing plans that meet business priorities, evaluating what should be developed based on how the plans enhance or differentiate existing programs in the marketplace. Provides recommended budgets and supportive marketing data and other justification for the priorities and plans.
Implements and maintains the marketing plans. Manages the budgets during the planning and production process, providing detailed reports to the Director, developing evaluative measures on the effectiveness of any campaign and providing final summary reports.
Identifies the specific required elements in a campaign and manages the production and/or staging of them. This includes but is not limited to brochures, posters, events, web development, sponsorship and advertising.
Tracks multiple, complex tasks, including developing timelines and satisfactory production completion standards.
Provides recommendations and strategies within the departmental management team to improve relationships with referring physicians, community members, patients and recruitment prospects.
Identifies appropriate internal and external resources, department staff and staff from other areas at D-H to be involved in specific identified projects, and leads these cross-disciplinary teams. Provides communication on details needed, timelines and milestones to be achieved.
Works collaboratively with members of the Communications & Marketing team as well as outside vendors and consultants, such as advertising agencies, graphic designers, and photographers. Provides them with detailed work plans and objectives.
Researches and identifies new marketing technologies and strategies and recommends when and how to use them.
Recommends and manages programs such as presentations, displays, special events, to meet communications and marketing objectives.
Collaborates on the development of content for D-H informational, educational and promotional publications, social and digital channels and collateral.
Performs other duties as required or assigned.
Bachelor's or advanced degree in marketing and/or public relations with 5 years of health care or related experience required.
Excellent interpersonal and organizational skills, creativity, maturity, flexibility, diplomacy and the ability to work as part of a team required.
Demonstrated ability in planning, project management, strategic writing and a thorough knowledge of word-processing and design concepts.
Able to handle multiple projects under pressure required.
How can the lifestyle in New Hampshire and Vermont compliment your career? You can have amazing 4-season living with a career at one of the top health systems in the country. The Dartmouth-Hitchcock health system stretches over New Hampshire and Vermont and offers the quintessential New England experience. With no income or sales tax, this beautiful area combines history, industry and business and has been ranked consistently as one of the best places in the US to live and work. Anchored by the academic Dartmouth-Hitchcock Medical Center in Lebanon, NH, the system includes the NCI-designated Norris Cotton Cancer Center, the Children's Hospital at Dartmouth-Hitchcock; 4 affiliated hospitals and 30 Dartmouth-Hitchcock ambulatory clinics across the region. We are close to the urban centers of Boston, New York and Montreal, but also offer proximity to the seacoast and multiple top-tier ski mountains within a short driving distance. Throughout New Hampshire, the opportunities – both career and personal – truly make our area the ideal place to work and play.Dartmouth-Hitchcock is an equal opportunity employer and all qualified applicants will receive consideration for employment without ...regard to race, color, religion, gender, national origin, disability status, veteran status, or any other characteristic protected by law.