Are you looking for your next career challenge? We are excited to be recruiting a Director of Marketing & Communications (Advertising) who is well-versed in developing and executing effective advertising campaigns. This person would have strong skills in media planning/ execution as well as advertising creative development/ production. Combining those skills with strong data/analytical thinking and a passion to raise awareness and drive engagement with one of the nations leading cancer centers.
Reporting to our Senior Director of Brand & Advertising, you will:
Lead the development and execution of effective media plans ensuring MSK reaches and engages key target audiences.
Understand and embrace precision marketing techniques to create efficient advertising campaigns.
Work closely with MSKs agency partners to shape, influence, and refine advertising creative executions, ensuring the most impactful and breakthrough output that is also strategic and on-brand.
Have an analytical mind that can assess data/ campaign performance and drive optimization.
Ensure MSKs advertising creative outputs are differentiated, effective, optimized, and additive to organic, press, B2B, and community efforts.
Stay aware of and consistently monitor competitors, cultural shifts, and real-time performance data; continually evaluate MSK campaign creative against these references.
Manage MSKs Associate Director; may manage other team members involved in brand and advertising.
10+ years of experience in effective/ efficient strategic media planning/ execution as well as the evaluating and elevating creative across paid advertising channels, including programmatic display, print, OOH, social, search, OTT, TV, and Radio.
Comfortable working closely with media and creative advertising agencies.
Exceptional writing, verbal, and presentation skills.
Experience and familiarity developing brand, creative, and communications assets for a diverse, multi-cultural, and complex consumer audience.
Genuine enthusiasm for the healthcare industry, cancer care, research, and education, and MSKs mission.
Competitive compensation packages | Sick Time |Generous Vacation+ 12 holidays to recharge & refuel| Internal Career Mobility & Performance Consulting | Medical, Dental, Vision, FSA & Dependent Care|403b Retirement Savings Plan Match|Tuition Reimbursement |Parental Leave & Adoption Assistance |Commuter Spending Account |Fitness Discounts &Wellness Program | Resource Networks| Life Insurance & Disability |
We believe in communication, openness, and thinking beyond your 8-hour day @ MSK. Its important to us that you have a sense of impact, community, and work/life balance to be and feel your best.
At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes. For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.