The Talent Sourcing Specialist is responsible to implement our Employer Brand, Social Media and Recruitment Marketing strategy across the Geisinger System as an employer of choice in the external marketplace. This individual will ensure that we have the correct recruitment marketing channels available and measure the ROI of each channel providing recommendations and expertise in this space. Our aim is to attract the best and brightest talent to Geisinger and leveraging our employer value proposition is a key enabler for this. Working with the wider Talent Acquisition team, this position will be managing the implementation of recruitment marketing effectiveness and strategy, as well as longer term employer brand and social media projects across different business units and functions. Working with stakeholders in the marketing, HR and business teams, as well as with external vendors this individual will have the opportunity to and identify areas of collaboration for and ensure consistency of messaging to market. Additionally, this position will be responsible for reporting on ROI of employer brand, social media and recruitment media channels, and offering best practice guidance in terms of future areas to focus on to ensure we can continue our journey of talent attraction.
Partner with Business Leaders, HR and Talent Acquisition to design, implement, and execute recruitment marketing, employer brand and social media strategies to address key talent gaps.
Partner with external vendors to understand and implement candidate attraction strategies.
Collaborate with the wider Talent Acquisition team to ensure a consistent Brand message.
Analyze the ROI of our recruitment marketing and brand initiatives, using a data-driven approach.
Measures the impact of recruitment marketing channels, and make strategic recommendations to further drive candidate attraction
Develop talent pool through creative sourcing techniques including social networking, referral generation, employee promotions, email marketing, networking, direct sourcing, and advanced internet sourcing.
Participate in marketing events, user groups, and industry specific interest groups to build relationships and a candidate pipeline.
Establish and maintain solid working relationships with regional recruiters and regional managers by understanding existing and future needs and challenges in the marketplace and industry.
Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Work From Home (WFH) available
Candidate must be commutable to North Central & North East Pennsylvania
Bachelor's degree in Human Resources, Marketing, Organization Development, Business or related field - Required.
Minimum of three years of recruitment marketing and sourcing - Required. Sourcing skills as demonstrated in past similar positions which includes SEO/SEM, Boolean searches, mining databases, Google searches, etc. in an effort to drive and qualify applicants to open positions.
Recruitment experience in healthcare setting - Preferred.
Certification in HR or Talent-related specialty from an approved organization (SHRM, HCI, NAHCR, HRCI, AAMM, ASPR, AIRS, etc.) - Preferred.
Bachelor's Degree- (Required)
Minimum of 3 years-Related work experience (Required), Minimum of 1 year-Healthcare (Preferred)
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh Food
Farmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencing
programs, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.
Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers.
What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.